Generate more interest in boat sales and charters
Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be effective for your target customer. Whether it is for boat sales or charter, it is generally accepted that social media is an essential part of the marketing mix.
There are so many more ways to get your product seen by customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.
Benefits of content marketing include:
- More access to qualified leads.
- More channels to sell your product.
- Lower costs to acquire customers.
It is important to remember that using social media depends on having good quality and relevant content. You will lose potential leads if your subject matter is irrelevant.
Our clients are now beginning to realise that our delivery services and the steady flow of updates, photographs and videos that we supply is a rich source of news that can be used to engage with clients.
Any of our deliveries whether by crewed delivery of ship provide a rich source of news that can engage customers and bring them back to your Facebook page or Twitter feed again and again.
As a corporate client, by using Reliance Yacht Management for your deliveries you will receive free;
- Dedicated web-page specifically for your clients
- Videos (see examples)
- Live position reports
- Captain’s comments
Call us to discuss further how we can help you help your business.
GROWING OUR YACHT FREIGHT NETWORK SERVICE
RELIANCE YACHT MANAGEMENT PLANS TO STRENGTHEN FREIGHT NETWORK BETWEEN EUROPE AND USA
Earlier this year Reliance Yacht Management announced the increase to their freight services and adding the route Southampton, UK to Port Huenene, California. The RoRo vessels can accommodate yachts below decks.
Nick Irving, Director and Founder of Reliance Yacht Management says “I am pleased to announce that we are able to add the service to our growing routes. Our ability to offer multi model delivery solutions to our customers means we are able to serve dealers and private yacht owners throughout the world, providing a single point of contact and continuity of service throughout. These capacity and service increases clearly demonstrate our ambitions and we are confident our customers will react positively to our expansion”
The route was first introduced in 2018 with a 600% increase expected in 2019/20 from existing customers.
Other routes offered by Reliance Yacht Management in 2018 include
- La Rochelle to Guadeloupe
- La Rochelle to Auckland
- La Rochelle to Tortola
- La Rochelle to Ft Lauderdale
- Antwerp to Lavrion
- Southampton to California
For more information, please visit www.relianceyachtmanagement.com
Reliance Captain Mike Stewart is recognised for his sailing.
He messaged me saying
“Just back from third season in the Arctic as skipper of northabout, Sir David Hempelman Adams boat, all well.
Am receiving an award, a medal, from the basque exploration and geographical society (1864), in the basque capital next week from minister of tourism. Its a nice award, and a great honour for me. Took a basque exped team safely to 80 degrees north and back Greenland east side.
I’ll send you photographs next week of the ceremony
Reliance Yacht Management Presents New Shipping Routes to their Clients
- La Rochelle to Baltimore
- La Rochelle to Guadeloupe
- La Rochelle to San Diego
- Southampton to San Francisco
Dealers and yacht owners looking to deliver their European yachts by freight need to get a clear quote and know what you are paying for. It is difficult and almost impossible to compare quotes like for like when any additional costs to the freight service is not included or hidden in the small print.
Port handling fees
Can be a nasty surprise if they are not made clear from the start
Reliance Yacht Management is well know for it yacht deliveries with professional crews but what is less know is the options we supply to our corporate clients for freight services. For some years now we have providing shipping services across the Atlantic and more recently from Europe to the US West coast.
We have developed strong business relationships with all the specialist shipping lines and many of the small ones as well that enables us to negotiate competitive rates. But where we are able to offer the greatest value to our clients is where the freight is just one element of the service required by the client.
There maybe a regular shipping service from say from Genoa, Italy to Port Everglades, Florida which is fine if your yacht is already in Genoa and you only want it to go to Port Everglades. Reality is somewhat different. we can enable client to benefit from that regular service even though their yachts can originate from anywhere in the Mediterranean and be delivered onward to anyway. From Port Everglades that could be the Bahamas or the Florida Keys for example.
Reliance yacht Management is able to draw on the various elements required to provide a single proposal to clients for a multimodal service. Our clients include the world’s leading yacht dealerships in the US, Europe and the Caribbean. What makes them world leaders is that they good at what they do, and that is they sell, sell yachts, sell charters. The complex issues involved with dealing freight forwarders, yacht captains, cargo insurers, equipment suppliers, shrink wrapping and so on demands time.
Boot Dusseldorf is Coming!
The Düsseldorf International Boat Show, known as boot Düsseldorf or just Boot is one of the world’s largest boat shows and regularly attended by Reliance Yacht Management . The fair is held annually at Messe Düsseldorf, Germany in the end of January. There are around about 1,800 exhibitors from 65 countries and present excellent business opportunities.
With no London Boat Show this year, our client are making a bigger investment of time and effort at Dusseldorf Boat Show in January between the 19 – 27th Jan.
Contact us to arrange a meeting to discuss your delivery requirements.
(OFFICE UK) +44 1252 378239
(OFFICE US) +1 954 654 7734
(OFFICE France) +33 2 72 64 38 70
Last Atlantic Crossing Delivery of 2017 Completed
A BIG thanks to Captain Lionel Lebrenn and his crew for another successful delivery. Flo, a Nautitech 46 catamaran was collected from La Rochelle and delivered to her new home in the Grenadines where she will be available for charter. The care taken at every stage meant that Flo arrived in perfect condition and ready to start work.
Thanks also to Gregor at Aeroyacht for appointing Reliance Yacht Management to complete the delivery.
The Yacht was commissioned in La Rochelle, France and the crew joined soon after. A series of quality control and procedures and boat preparation was completed before they were ready to depart. Weather can offer particular challenges in Biscay in winter and finding the right weather window for departure is essential to make a safe start to the delivery. Searout provide weather routing support for the Atlantic crossing
As a new yacht, the engines are required to have their initial service carried out by an authorised dealer. This was carried out by Yacht Works in Cascais, near Lisbon. The technicians had access to the vessel’s positions reports and ready to start as soon as the boat arrived to minimise delays and costs.
The Client was able to monitor the progress of all their yachts on delivery through their on line Yacht Delivery Management Dashboard. This secure management system gives access to the latest position status, captain reports, photos and videos.
Further details of Flo and Charter opportunities at www.sailgrenadines.com
Our latest video finally ready for publication
We have to give a big thank you for our clients and colleagues that have helped in the production of this video
Reliance’s Mike Stewart arrives in the arctic circle Greenland as captain of expedition vessel NORTHABOUT.
we are currently in Upernavik at 73° degrees north. we will be taking the vessel with scientific and exploration personnel north into the Nares Strait in the coming weeks and will update you as we go. There is lots of extra ice about this year and this makes navigation difficult particularly in fog, lots of wildlife whales, seal and birds everywhere. we will be in Spanish media el correo etc TV this year.
Happy to fly the Reliance flag wherever I go. thanks for your support this year mate.
Read more about the project http://polarocean.co.uk/