Year: 2021

21 Jan 2021
Cpt. Karl Reed looks out from the cockpit. The sea is misty and Karl is wrapped up in a fleece and hat

Captain of the Month: Karl Reed

In 2021 we are starting a monthly series highlighting some of the incredible captains that work for us around the world.

Coming to the end of January, we would like to introduce you to Cpt. Karl Reed. Karl is one of our youngest skippers, but perhaps one of the most ambitious and hardworking. Not only does he have over 56,000 nautical miles under his belt, but he is also Reliance’s representative on the US East Coast and in the Caribbean. When Karl is not out on delivery himself, he is our eyes on the ground, sourcing skippers and organizing crew for delivery. With his local knowledge and extensive networks, Karl is able to provide Reliance with an unparalleled service: helping us to connect our clients with trusted, experienced captains that best serve each delivery’s unique requirements.

We asked Karl a couple of questions about how he began a career in sailing, his career highlights and any advice he might have for other prospective yacht captains:

How did you get into sailing and what has led you to continue with it as a career?

As a kid I spent my formative years going to sailing camps along the Potomac River, near Washington, DC, and eventually teaching at them as a summer job. Somewhat naturally extending to sailing in nearby Annapolis, MD, one of the premier US sailing destinations, and going on occasional trips back to the Caribbean (Haiti) where I was born. I grew to love sailing. When I was 18, I moved to Cape Town for a year to get my yachting license under legendary Offshore Sailor & Clipper Skipper, David Immelman.  That led me into sailing and eventually running an Expedition Yacht in the Indian Ocean & Northern Madagascar. From there I gravitated back to the US East Coast & Caribbean, along with trans-Atlantic trips to Northern Europe. Now at 23, I have over this time garnered a great group of friends and resources in the industry who have helped me continue to be able to sail and mange vessels around the world.

What has been your career/sailing highlight so far?

Cpt. Karl Reed on the far left with two other sailors on a yacht under sail.
Cpt. Karl Reed (far left)

While not so much a sailing highlight, I had the ability to be a part of a team to help the St. Luke Foundation In Haiti commission and build a sailboat in a coastal port near Port Au Prince, Haiti. I spent time in country managing the build and commissioning, then training the local crew to run the boat. With the boat, St. Luke can now provide much needed medical supplies, personnel, and goods to some of the most remote communities in Haiti.  For me, that has been by far the most rewarding highlight of my career.

What is the job’s greatest challenge?

I think this job’s greatest challenge is being able to manage a wide range of things on at one time. In the delivery industry, especially, you may not need be perfect in every aspect of sailing and managing a vessel, but you are expected to be highly proficient in a large variety of aspects. From the technical and sailing aspect, to understanding the laws, formalities, to being able to move a vessel to that remote island in the Caribbean the Client found on a map, to being able to manage a team through bad weather or breakdowns. Add to that, the new COVID complexities and all these things can be some of the job’s greatest challenges.  But, on the positive side, I find it is what keeps you aware of the fact that in finding the solutions, you will reap the many rewards of this industry.

Where do you see yourself in the future?

In the future I hope I am still working within the industry, leading a larger team of likeminded individuals who are aimed at providing the same high level of customer service Reliance expects. I believe I will be in the industry for a while and hopefully continue to assist Reliance in its endeavors.

Do you have any advice for those looking to become a delivery captain?

While RYA Courses and Qualifications are ideal, learning and gaining real world experience in a large range of aspects (for both the sailing and the delivery industry) will help you immensely. There is no one trick pony here – you need to be flexible and knowledgeable in many different arenas.

What is your favorite knot?

I have to go with the classic and timeless bowline, I believe simplicity is key here, while there may be a time and a place for more complex knots, I find myself time and again in the real-world making bowlines. Everyone has their way, as long as the end result is the same, you are good to go!

 

Captain Karl Reed’s profile

Neel 47 delivery

Want to work with Karl? Contact us

Cpt. Karl Reed (left) with other Reliance captain, Cpt. Dylan La Roux on the deck of a yacht in the Caribbean
Cpt. Karl Reed (left) with other Reliance captain, Cpt. Dylan La Roux (right)

 

 

 

 

21 Jan 2021

Using Deliveries To Market Your Services

Generate more interest in boat sales and charters

Finding new people to buy your product or service is an important part of the entire sales process. It may be tough for some people, but if your goal is to increase sales then you need to figure out which sales strategy will be effective for your target customer. Whether it is for boat sales or charter, it is generally accepted that social media is an essential part of the marketing mix.

There are so many more ways to get your product seen by customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.

Benefits of content marketing include:

  • More access to qualified leads.
  • More channels to sell your product.
  • Lower costs to acquire customers.

It is important to remember that using social media depends on having good quality and relevant content. You will lose potential leads if your subject matter is irrelevant.

Our clients are now beginning to realise that our delivery services and the steady flow of updates, photographs and videos that we supply is a rich source of news that can be used to engage with clients.

Any of our deliveries whether by crewed delivery of ship provide a rich source of news that can engage customers and bring them back to your Facebook page or Twitter feed again and again.

As a corporate client, by using Reliance Yacht Management for your deliveries you will receive free:

  • Dedicated web-page specifically for your clients
  • Videos (see examples)
  • Photographs
  • Live position reports
  • Captain’s comments

Call us to discuss further how we can help you help your business.

13 Jan 2021

Owner Assisted Passages

Among the many services Reliance offers, owner assisted passages are perhaps the most popular. Clients can take part in the delivery of their yacht, alongside a professional Captain and crew.

An owner assisted passage could be the perfect answer if you are enthusiastic to start sailing, but not quite ready to complete a passage alone. If you feel qualified and confident however, it is also the ideal way to get to know a new boat or visit a new cruising area.

Fountaine Pajot 60 delivery, the captain (far left) and owner (far right), along with his two sons

If you are a newbie boat owner who needs help relocating your vessel to another destination, Reliance Yacht Management can help you

An owner assisted passage can be a fantastic opportunity and experience: the perfect way to learn more about a new purchase and benefit from the skill and experiences of a professional yachtsman. As passionate sailors, we are always keen to help our clients get the best from their yachts and maximize their enjoyment. We can help you get the experience and confidence to carry on without us.

There are many reasons why an owner assisted passage can help you. Whether you have upgraded to a larger yacht or from a monohull to a catamaran, having an experienced captain on board can be invaluable. For your first overnight passage or maybe you want to sail across the Atlantic, a captain with thousands of miles of experience can give you that essential peace of mind.

 If you are studying towards sailing qualifications, our captains can sign off your passage, adding to your logbook.

Check out the video below taken by one of our clients while assisting a Reliance captain deliver his boat from Les Sable d’Olonne to Lisbon.

Contact us about owner assisted passages. Tell us about what you want to achieve. If your schedule is limited, and you are unable to complete a whole delivery, then consider joining for part of the passage. We are flexible and committed to helping clients enjoy their boats.

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